Glossary
Terms from our field.
Roles:
Facilitator: A person who is trained to guide a process or meeting to make it more effective.
Mediator: An expert who intervenes in a dispute or disagreement to aid in resolving it. Typically, a neutral party.
Moderator: A professional who presides over and chairs debates and discussions in front of an audience.
Negotiator: An expert in techniques aimed at reaching an agreement between parties, usually not a neutral party.
Summit Producer: A professional in stagecraft. Creating environment and experiences that connect groups, build trust, and shape perspectives.
Experience Designer: A professional who maps and creates experience journeys of individuals and groups to understand and influence the choices they make.
Disciplines/Techniques/ Concepts:
Behavioral Economics: A method of economic analysis that applies psychological insights into human behavior to explain economic decision-making.
Customer Journey Mapping: A technique of documenting the steps your customers (and non-customers) go through in engaging (or not) with your organization’s product or service.
Framing: The technique of influencing human decisions based on the way information is presented. Known as ‘the framing effect’.
Neuroeconomics: The study of economic decision making processes in the human brain.
Priming: The technique of using one stimulus (often a word or image) to influence the response to a second stimulus.
Risk Bias: The tendency of humans to inaccurately measure risks relative to one another and against broader risk contexts. Often applied to investment or health decisions.
Stimulus: A thing or event that evokes a specific reaction in a body organ or tissue.
Sunk Cost: A cost that has already been incurred and cannot be recovered. Often skews human decision making against rational forward-looking choices.
Unconscious Biases: Social stereotypes about certain groups of people that individuals form outside their own conscious awareness.